Bloomtown made its debut on Union Street in Fall of 2021. From September through November, this multi-layered, interactive art experience was accessible to the public on the Union Street commercial corridor.
In partnership with Building 180 and the office of District 2, SF Parks Alliance brought eight large-scale inflatable dahlias and multiple never before seen murals, repurposed from the temporary Presidio Field Hospital, and more to the corridor.
Placed on rooftops and throughout storefronts, these installations inspired curiosity and joy for visitors of all ages, while also encouraging the rediscovery of the street’s local merchants, restaurants and retail.
The pandemic has brought unprecedented challenges to commercial corridors and local businesses across San Francisco and beyond. There’s never been a better time to encourage community members to get outside, support local business and discover the unexpected joy of a public art installation.
Bloomtown seeks to do exactly that by bringing a variety of floral and artistic elements to the Union Street corridor, helping the area spring back to life and encouraging the rediscovery of the street’s local merchants.
Bloomtown was generously sponsored and supported by District 2 and the office of Supervisor Stefani.
Building 180 is a full-service art production and consulting agency who produces, curates and creates unique and complex art installations, guiding them from conception to completion. The agency is a network of artists who collaborate with inspirational and innovative architects, brands, city planners, designers, developers, visual artists, museum curators and more.
Building 180 believes that everyone has a story to tell, and their wide range of services are tailored to bring that story to life.
Contact us at bloomtown@sfparksalliance.org and write to your District Supervisor, letting them know that you love Bloomtown and want to see it take place in your own neighborhood!
“Jest Jewels has been an intrinsic part of the community for 36 years. We have loved the constant interactions with neighbors, merchants, tourists and all who have made up our neighborhood. Though we have just retired, we love how Bloomtown and SF Parks Alliance are inspiring connections. The art as part of community is a fantastic conduit!”
– Leslie & Eleanor, Jest Jewels
“I was thrilled to spearhead the Bloomtown project to bring together artists and merchants and employ their talents to bring a renewed energy and enthusiasm back to Union Street.”
– Catherine Stefani, Supervisor of District 2
“This is a wonderfully creative project proposed by Supervisor Stefani and SF Parks Alliance, and is just the idea that our City needs to lift the spirits of residents and attract visitors to our neighborhoods,”
– Lesley Leonhardt, President of the Union Street Association
